Education for Entrepreneurship based on Behavioural Economics: Entrepreneurial Talent and Priming

Abstract

The article attempts to confront the model of entrepreneurship understood as a talent with selected findings of the dynamically developing neurosciences research. The aim of the article is to indicate the potential of human mind’s biases when thinking fast (automatically) in entrepreneurial education process. The attention is focused on priming, framing and anchoring effects which adequately directed (Thaler’s concept of nudging) may stimulate entrepreneurial ways of thinking and performing. The research method used is thought modelling and analogy based on critical analysis of literature from various areas: entrepreneurship, neurosciences, statistics, and didactics. The perception of entrepreneurship as a talent illustrates the universality of its occurrence (though at a different level), and thus the possibility of its widespread development using tools adapted to time, needs and situation. The behavioural economics on the other hand points out ways of humans’ - as opposed to econs’ - decisions rationalisation through taking advantage of human mind’s biases to construct a choice architecture based on well-matched nudges. The novelty added by the analysis is the integration of research areas in the indication of the essence, importance and usefulness of strengthening mental automatisms of entrepreneurial perception of the situation and environment, as well as the proposition of examples of action tools.