Still win-win: Pragmatism of Entrepreneurship, Or a New Look at the Negotiations

Abstract

All the entrepreneurs have to face the fundamental question: Is the business ethics contraryto the nature? This question is not often asked in academic writings on ethics, but clearly animportant one. The paper attempts to review impact of relations between entrepreneurs and keystakeholders and the business bottom line. The results clearly show that a strategy based onmutually beneficial relations is not only socially desired, but brings also positive financialresults. Relations with suppliers, staff and clients have been particularly closely considered. Ithas been suggested, that research review shall be considered in the teaching of entrepreneur-ship but also by managers, boards and investors.