Still win-win: Pragmatism of Entrepreneurship, Or a New Look at the Negotiations

Authors

  • Paweł J. Dąbrowski Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie, Zakład Procesu Zarządzania

DOI:

https://doi.org/10.24917/20833296.4.26

Keywords:

win-win, etyka, przedsiębiorczość, negocjacje

Abstract

All the entrepreneurs have to face the fundamental question: Is the business ethics contraryto the nature? This question is not often asked in academic writings on ethics, but clearly animportant one. The paper attempts to review impact of relations between entrepreneurs and keystakeholders and the business bottom line. The results clearly show that a strategy based onmutually beneficial relations is not only socially desired, but brings also positive financialresults. Relations with suppliers, staff and clients have been particularly closely considered. Ithas been suggested, that research review shall be considered in the teaching of entrepreneur-ship but also by managers, boards and investors.

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Published

2008-01-01

How to Cite

Dąbrowski, P. J. (2008). Still win-win: Pragmatism of Entrepreneurship, Or a New Look at the Negotiations. Entrepreneurship – Education, 4, 274–280. https://doi.org/10.24917/20833296.4.26