Market potential and distribution process of microwave autoclave (on example of Poland)

Abstract

The purpose of this paper is to analyse the market potential of Poland and possible distribution channels from the point of view of introducing an innovative product, namely a microwave autoclave used for liquid sterilizing (in particular microbiological culture media). In a microwave autoclave liquid media sterilization occurs through thermal bonding. All effects associated with thermal sterilization are of the same nature as in a steam autoclave, i.e. the temperature acts solely as sterilizing agent. However, unlike a steam autoclave, in a microwave autoclave the energy originates from microwaves, therefore sterilized medium is heated to the sterilizing temperature of 135°C very fast, in ca. 2.5-3.5 minutes, depending on the volume and evenly throughout the entire mass. The study addresses issues such as the size and value of the market, its segments, opportunities and barriers to growth, the structure of the competitive environment, distribution channels, and key success factors. Based on the study a market niche has been identified, which the manufacturer of microwave autoclave may target (fastness of activity, easiness of use, compact size).