Components of the intellectual entrepreneurial potential in services: a conceptual approach

Abstract

Entrepreneurship is multi-criteria and relative. It is usually considered within a measurable economic context, however, with civilizational development and changing trends in the global economy, it has become the object of new perspectives of a non-material nature, including psychological, sociological and ethical. This is reflected in the evolutionary concepts of Nobel Prize laureates, and in the intellectual approach, it relates to learning, increasing intellectual capital within the framework of shaping creative and critical thinking skills, as well as thoughtful and responsible activity. The article examines several service branches in which, through cognitive constructivism, diverse manifestations of the rational use of intellectual potential in entrepreneurial activities can be observed. The aim is to specify the components of intellectual entrepreneurial potential, significant from the perspective of service providers, and to propose ways to test them in education, science, trade and medicine. The thought discourse results in a universal scheme for the these services, including the following components: cooperation, independence and responsibility, flexibility and adaptation, ethics and reliability, value creation, knowledge management, and data analysis. Testing the components leads to the identification of their specific features, such as usefulness, profitability, rarity, usability and degree of mobility.