Proces kształtowania się korporacji ponadnarodowej Google

Abstrakt

The formation process of any multinational corporation is driven by mechanisms of competition within global markets. In this modern era of knowledge there is an intensive development of high technology industries, mainly software, which play important roles in the various stages of processing and creation of innovative products and services. The history of Google goes back to 1995 when its founders - Sergey Brin and Larry Page met at Stanford University in California. On 7th September 1998, Google Inc. was officially incorporated. In 2001 Eric Smidt became Chief Executive Officer. In their twelve years of existence, the company maintained major development and was at the forefront of the development of software industry standards. The most profitable and constantly developing services of the corporation are the search engine, which represents more than 80% of the total search market and the advertising services such as AdWords and AdSense. However, the company diversifies its products and systematically enters into new markets in order to comprehensively meet the needs of its customers. Its diversification includes web applications, enterprise services and the market of mobile devices. The various departments of the corporation are located in 70 cities across 39 countries, usually in the capitals of these countries or, if not, in other large cities, which are associated with major public markets. The headquarters of Google is located in Mountain View, California. Most of the departments - twenty three, are located throughout North America and Europe. There are also 16 departments based in Asia. Individual countries have a varying degree of presence of Google offices, the largest being the United States with nineteen, whilst three are located in Poland, in Warsaw, Cracow and Wroclaw. Google has formed an organizational structure whose main task is to improve its competitiveness. Business development strategy is based on innovation, human potential and high quality standards and its mission is to „organize the world’s information and make it universally accessible and useful”. With an effective strategy, Google breaks records in the number of acquired companies. The Corporation has an unusual and interesting organizational culture, which, due to concern for the well-being of employees, ensures high performance. Google’s philosophy is that of developing young, talented individuals capable of self-realization, thus creating a basis for development. In 2009 Google found itself in fourth position in the ranking of “100 Best Companies to Work For” in “Fortune Magazine”. By being faithful to its philosophy and strategy for success, Google has become part of a reality, without which some cannot imagine life. As the company is constantly expanding the range of its services and introducing innovative solutions, it is reasonable to assume that the process of the corporation’s development will be maintained.